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Digital marketing benefits small businesses and brands as well, according to experts. Around 3.03 billion individuals (half of the world’s population) used social media in 2018. Digital marketing can help small firms compete with the established enterprises. Digital marketing is low-cost and allows brands to engage clients across several platforms.

Podcasting is a terrific low-cost marketing option. Starting a podcast for your small business can help you create and enhance your brand, bolster trust with your audience, and build your business.