As a marketing consultant, I find blunt and honest marketing is the only way to differentiate myself. So many other marketing professionals hide behind their self-appointed ‘guru’ status that any mysticizing of the marketing process is bound to sound inauthentic.
So here are common objections to hiring an internet marketing consultant, responded to.
I Would Rather Save Money And Figure It Out Myself
I completely understand this objection. Why? Well, it was exactly this that got me started in internet marketing in the first place! I wanted to flex my newfound marketing prowess after graduating college, and decided to bootstrap my way into cracking the internet’s code. But I learned quickly that…
Marketing Wrong Is Way More Expensive In Every Way, Always
When marketing online, you want to get new sales as cheaply as possible. We’re all on board with that. But the way marketing costs can accumlate in the funnel surprises most business owners.
Anything that affects the marketing funnel affects your profitability, plain and simple.
If you are getting site visitors at a dollar per visitor, you’re doing well. But only if those dollar visitors are actually doing what you’d like them to do! Only if they’re converting.
While analyzing a client’s funnel, I discovered that everything about the funnel was working very well. There was a great, relevant email list to work with, solid understanding of the target prospect, and plenty of budget for a small campaign.
But when I analyzed the landing page, only 20% of the site’s visitors stayed longer than thirty seconds, and of these only a handful converted. If the cost per site visitor was one dollar, the cost per conversion at the last step of the funnel would have been over $15 each!
This client had everything going right, but that one weak area destroyed any efficiency he rightly earned building his marketing up to that point.
Traditional Advertising Is All We Need
If you’ve been working with traditional advertising and have weathered the technological changes in advertising so far, you may be of the mindset that “what ain’t broke doesn’t need fixing,” which is true in many cases.
But when it comes to business, if you’re not constantly adapting to change, you may find yourself in an unfixable situation by the time you realize something is broken.
Traditional Advertising Is Declining In Effectiveness Every Year