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You’ve heard it a million times!
Digital technology has revolutionized modern business. Today’s businesses use the digital world to build brand awareness, impact, and drive customers.
Internet marketing has a huge impact on people’s real-life interactions:
- The number of internet users is increasing daily as the internet becomes more accessible. In 2018, around 3.03 billion individuals (half of the world’s population) used social media.
- Most website traffic comes from search engines (93%).
- Before making a purchase at a store, 82% of individuals use their phones to research online.
- 50 percent of consumers are influenced by a brand’s name appearing multiple times during a search.
But first, let us define the term ‘Digital Marketing’:
Digital marketing is the promotion of a company using electronic devices or the internet. Businesses utilize several digital techniques to engage with their customers.
The good news is that, as a company, you can choose from a variety of digital platforms to build brand awareness and create leads. Because each channel’s performance is measured, you can assess your company’s performance and make the best decisions. However, digital marketing methods and goals vary depending on whether your company is B2B or B2C.
Let’s start with the changes brought about by digital marketing and how they affect businesses:
Customer communication – Digital platforms and social media have made customer communication simple and quick. The finest part is that it connects you to a global audience.
Have you ever considered the volume of content supplied via digital marketing every minute of every day? Enormous! Every day, businesses communicate massive amounts of information with customers via social media, emails, apps, and newsletters. Marketers easily reach huge, niche-specific audiences this way.
Consumer data – Companies can track customer data using technology. Data analysis can assist your company’s grasp on customer preferences so you can make crucial business judgments. Let’s say you want to promote a new product and you use client data. You can tell which product will work based on the data pattern found in search engine analytics, website use, email and social media surveys, and endless more applications.
Transparent information – Businesses value customer information. Similarly, today’s customers want to know everything about the organization from which they buy. Customers trust a brand that gives information and exhibits its actual personality online. As a result, customers become more loyal to brands.
Encourage new ideas – Digital marketing allows for new ways to approach customers. In a market full with competitors, taking an original strategy helps brands stand out.
Digital marketing is innovative and keeps you current!
While some small businesses are active in digital marketing, others are still putting it off owing to a lack of time, understanding, or confining themselves to one type of marketing. Some argue that as a small firm, they require a manageable consumer base. This is not suitable and may hinder their growth.
Why you need digital marketing now:
Level The Playing Field Against Big Business
You can see your small business thrive because digital marketing is open to anyone. It is not just a strategy for major enterprises or multinationals. Digital marketing can help small firms grow. They can compete with the established enterprises. They can also fully utilize digital marketing by engaging clients across several platforms.
Marketing at a low cost
Digital marketing is low-cost compared to physical campaigns with similar reach. Small enterprises might find cost-effective digital platforms. Thus, digital marketing is a hope for tiny firms.
Aids conversions
Conversions are traffic that becomes subscribers, leads, or deals. Good news: Digital marketing converts better than previous marketing methods. Small firms should therefore have strong digital strategy to increase conversions.
Boosts revenue
More conversions using digital marketing. Higher conversion rates enhance revenue. Companies who use social media earn 78% more business than those that do not. Email marketing also has a high response. Content marketing combined with other marketing methods generates high response and money.
Audience segmentation
One reason why digital marketing outperforms traditional marketing is that it allows for segmentation. The target audience interactions are result-oriented. They aid in achieving goals. Email marketing allows you to target a specific person. Thus, digital marketing is the most individualized marketing.
Mobile marketing aid
Mobile marketing is a subset of digital. There is no denying that people are increasingly using mobile phones. Companies are thus making their websites mobile-friendly.
Improves brand image
Every firm starts off wanting more clients. Digital marketing is no exception. Begin by gaining maximum clicks to your websites and marketing platforms. Gradually, more people identify your brand, and when you provide exactly what they need, your brand’s reputation grows. This builds customer trust.
Influencers Sway Sales
YouTube, Twitter, and Instagram are powerful public influencers. Influencers are the result of social media tools. This particular group of influencers has enormous capacity to sway public opinion. Thus, firms no longer need to use celebrities to promote their products. The beauty of influential marketing is that anyone can become an influencer and generate interest for millions of individuals.
Digital marketing combines digital tactics to influence potential clients’ decisions. CTAs direct users on what to do next. Bonus tip – Giving clear instructions and appropriate CTA’s can increase conversions.
Measureable outcomes
With the right tools, you can quickly measure the effects of any digital marketing platform. This will let you assess performance and make decisions.
Small firms should use digital marketing for the reasons stated above. Many startups and small businesses use traditional marketing strategies, but the results are gradual and primarily attract local customers. The internet pool of potential clients is much larger than the local group.
Small businesses may reach a huge audience with digital marketing. Digital marketing may improve your company at a low cost. So, small businesses should take use of digital marketing to grow their business.