If you’re searching for new ways to build and expand your company, why not create a podcast?
How can a podcast help your company? A rising industry is one reason! Imagine being able to tap into even a small percentage of the people adopting podcasts into their daily routines.
You may believe that podcasts are only useful for major brands or celebrities, but this is not the case. Starting a podcast and frequently publishing good material is a terrific approach to create trust and brand awareness. Still not sure your company needs one? Continue reading to learn seven more reasons why establishing a podcast will benefit your small business’s marketing approach.
- The Medium’s Growing Popularity
That may sound like a prejudiced opinion rather than a truth, but I’m about to back it up with some astounding numbers. Ready for some insane stats? According to Convince & Convert, over 100 million Americans listened to podcasts at least once a month in 2020! Their research also reveals a 54% rise in monthly podcast listening in just three years in America alone. But I’m sure you already knew that podcasts have gained in popularity in recent years. Celebrities and industry leaders alike are flocking to podcasts for both knowledge and enjoyment. Starting a podcast for your small business in the proper niche can help you reach a large audience of potential clients.
- Low Entry Barrier
Getting a podcast up and running and delivering good content is another “pro” in the column for why beginning a podcast is a wonderful step for your small business. This is not to imply that podcasting is simple, but it is a more accessible type of media communication for business marketing than other channels like television or radio. Anyone can start a podcast with some basic knowledge. And, due to the popularity of podcasts, there are tons of excellent resources to help you along the way. There are numerous how-to websites, YouTube videos, and even podcasts available to help you launch a podcast. Again, I’m not saying it’s easy. The reality is that creating great-sounding episodes with engaging content takes time and work, especially in the beginning. But, once the foundations are resolved, anyone seeking to enter the podcasting medium can easily do so.
- Low-Cost Marketing
Aside from the low entrance barrier, podcasting is a terrific low-cost marketing alternative. A quality microphone and headphones are required for podcasting, and expenses may vary based on your hosting platform, plan, and whether or not you hire a firm to edit your episodes. In addition, you must devote time and effort to creating outstanding content. Comparatively speaking, a podcast is a low-cost form of marketing for your company. A new marketing tactic can be employed in each episode you launch, whether you’re pushing things or just sharing your expertise. No need to spend thousands of dollars on expensive advertising campaigns when each episode is a concentrated, high-quality marketing message customized to your clients’ demands.
- Widening Your Horizons
This is a great approach to reach a new audience. A podcast for your small business allows you to share your brand across multiple platforms, including Instagram and Facebook. To connect with fresh, like-minded people, you need to align your podcast with the correct niche.
Then there’s podcast advertising. You can start contacting other podcasts in your field or related niches for guest spots once your show is live and running. You can enhance your show’s viewership and reach by appearing on other podcasts and inviting other hosts to your show. The “win” is in our books!
- Boosts Authority
A podcast for your small business is a great method to increase your influence within your field. Just as a new platform expands your reach, having a business presence on another platform increases your authority among potential clients. The ability to share your knowledge and passion across several platforms demonstrates confidence in both yourself and your business, which builds authority behind your name and brand. The ability to truly connect with your audience through podcasting allows you to further establish your authority in your profession and build trust with your audience.
- Aids in Branding
Starting a podcast for your small business can help you create and enhance your brand, similar to increasing your authority. You can convey your business vision, goals, and idealogy through your podcast episodes. Customers will be able to hear your voice and connect with you and your brand better through your podcast. You develop a brand by liberally sharing your knowledge, passion and even your distinct point of view with your audience. More than occasional ads, frequent podcast episodes consistently communicate who you are, your business, and your beliefs. You and your business will gain loyal followers if your listeners can connect with you and your brand.
- You build strong customer relationships
Starting a business podcast also allows you to build strong ties with your clients. The amazing part of podcasting is the connection it fosters between the podcaster and their audience. By speaking nearly personally to your customers via your program, you may build strong relationships that can lead to brand loyalty and business support. In addition to strengthening your customer relationships, you will establish yourself as an industry authority by distributing relevant material. As a result of this personal connection, your consumers will feel more comfortable doing business with you.
Podcasts can help you achieve all of these goals and more. The unique medium of podcasting allows you to build deep personal ties with your customers that no other medium allows. Starting a podcast could be the next important step for you and your small business.